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Master the processes that get you funded
Follow the predictable steps the best fundraisers take to:
Connect with the right investors (build and grow a network EVEN WITH LIMITED CONTACTS)
Construct a narrative that excites VCs
Launch a fundraise that closes quickly
2 months into my work on fundraising education, it clicked for me.
Instead of learning what set of slides, what presentation techniques, or what cold outreach tactics would help you chase down investors like common sales targets...it was about flipping that around.
I believe fundraising is all about demonstrating you're a great bet, and then executing a process with effective preparation to help investors discover that.
It's about learning the simple things that YOU can do to help get out of your own way and...be chased.
Let's work on preparing for that together.
- Jason, Founder and Instructor
Do I really think I can make you better at fundraising?
Honestly? Yes I do.
I've dedicated a lot to be great at this. Here's the story.
Right before my last startup sold, my co-founder Tim and I were talking about what was next. I honestly had no idea. After 5 grueling years running 2 venture-backed startups with multiple pivots, I was unsure of myself.
Having been a founder, I didn't know how I could work at a company again but lacked confidence that I had any expertise or helpful insights around which to build another business.
Tim asked, “What about fundraising? You’re great at that.”
While I knew the game from my days as a VC and had successfully closed millions from top tier investors, my immediate reaction was “Yeah maybe…but no one needs that help. A lot of people know how to do it…”
Tim’s response?
“No way, dude. Tons of people need this help and it’s impossible for most people.”
So then I just put my head down and built a thriving business helping founders learn to fundraise. Ha. No... not even close.
Even with Tim's vote of confidence. I didn't think I was special and didn't think enough people needed my help to make it a business. Instead, I started working on small software product ideas.
But on the side...
With some throwaway time, I did decide to carve out a sliver of time to put some rigor around my own approach to fundraising. It was more of a hobby. Something to build back my confidence working on something I knew I was good at.
Documenting the process
The first thing I did was put my thoughts down on paper. I mapped out all the moving parts of a fundraise.
It was a time consuming process and the video to the left was only one of the sessions!
You'll notice my use of notecards...an effective tool I recommend even in my course (you'll hear more about that later).
The GRIND (creating, iterating, refining)
After building some momentum, I wanted to start helping founders and get feedback on what could be improved. That meant producing free products that would help founders stay organized and embrace important concepts. I learned SO much from this...
Finally... MY PROGRAM.
After releasing multiple free tools, writing months of a weekly newsletter, and illustrating dozens of concepts, I partnered with Silicon Valley Bank to host a super successful program for founders based on my philosophies.
Fundraise with Confidence was born.
After 7 cohorts, 100's of founders, and 10's of millions raised. I'm excited to take in my next group of founders.
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Who is this for?
This may sound like you:
"I'm not sure how to connect with the right investors."
Everyone says I need to build a list of investors. But who...and how?
"I raised money but it was painful. There has to be a better way next time..."
I barely got my last raise done. I wasted so much time and felt uncertain the whole time. I want to do it better and with supportive people around me.
"I don't know why my pitch isn't landing with investors."
There's a big opportunity here - I know it! But my deck isn't leading to many meetings and the response to my pitch isn't very positive.
"I want to do the best that I can with this fundraise!"
I know what I know and I know what I don't know. I want someone I trust to show me the way.
Who is this program NOT for?
Do not enroll for this program if you are:
A SHORTCUT SEEKER:
Fundraising is hard work. FWC doesn’t remove work. FWC makes things more effective and efficient. We help you do the RIGHT work.
TRYING TO BUY INTROS:
You are not buying intros by joining FWC. You will learn the best processes for networking and accessing high quality intros.
IN NEED OF A QUICK FIX:
If you’re in the middle of a fundraise that is not going well, FWC is not your band-aid. FWC is designed to prepare founders for a great future fundraise.
TESTIMONIALS
After 8 FWC cohorts and dozens of advisory roles, I'm proud to say I've worked with founders who have gone on to do amazing things. $311MM raised from as small as $50k from angels to $50MM+ from large VCs🙏
Zohaib Ali
Founder, Dastygr
Company HQ: Pakistan
Round Raised after FWC: Series A
Amount Raised: $41M
Tiffany Kelly
Founder, Curastory
Company HQ: NYC
Round Raised after FWC: Pre-Seed
Amount Raised: $2.3M
Hayk Hakobyan
Founder, Bizbaz
Company HQ: Singapore
Round Raised after FWC: Seed
Amount Raised: $4.3M
THE PLAN: spend 5 weeks with us to set up the best fundraise you can...
We follow a 5 module course and incorporate exercises / homework so that you learn and PRODUCE.
MODULE 1
First Principles & Foundation Building
To start your preparation, you need to prepare a strong base. That means adjusting how you think about yourself, your business, and your fundraise.
The base also includes work like awareness and list building that greases the wheels for your work in future modules.
MODULE 2
Investor Psychology & Communications
To be a great salesperson, you have to understand the mind of the buyer. In fundraising, it's the mind of the investor.
Here you focus on what makes investors tick so that you can start crafting effective communications that influence.
MODULE 3
Targeting Investors with Tools & Technology
To start your preparation, you need to prepare a strong base. That means adjusting how you think about yourself, your business, and your fundraise.
The base also includes work like awareness and list building that greases the wheels for your work in future modules.
MODULE 4
Narrative & Deck
For most founders, the deck is all they know about fundraising.
You on the other hand will have 3 modules of work to leverage in building a killer narrative and deck - one that influences investors and causes them to LEAN IN.
MODULE 5
Launching & Closing
With the majority of your prep behind you, now is the time to organize the launch of a process.
You'll learn about effective pitching and those of you in our live cohort will get chances to practice.
You'll also dive into what it takes to close a process post launch.
Watch my presentation on why FWC works
I focus on what you can control.
Here's why it works...
Different founders will come to the program with different. I promise progress and results.
My methods
This isn't just about pulling out what I know and putting it on paper. It's been a process to find out what are the hardest
Active participation is essential to acquire a handle on fundraising. Video lectures will provide the foundation to leverage office hours, and for the live cohort -> small group practice sessions, live discussions, pitch practice, and deliverable-based homework. In addition, I won't just be speaking at you. I will engage with the class, explain the most pressing and tricky questions, and stimulate the cohort to advance together.
Active Learning & Tangible Outcomes
Winning as a team
Joining a community of founders who are in the same battle will be priceless. All FWC members o expand your network and get valuable feedback on the content you produce. The most successful entrepreneurs turn fundraising into a team-based sport, and FWC aims to help you establish your first teammates.
Accountability and Feedback
Even if you know how to fundraise, finding the time to do the necessary work while running your company can be near impossible. FWC adds structure and community to drive accountability to this work-intensive process. If that’s not enough, one of our most popular elements is study hall sessions to get the work done together.
Tactics, Templates, Tools
Don't expect just theory and principles. Step-by-step processes, email templates, CRM system guides, and data scraping systems are just a few of the superchargers FWC delivers to its students.
April 15th, 2024
Applications for FWC9 have closed. If you're interested, please join the waitlist for FWC10. For other questions or concerns, you can email us - hi@fundraisewithconfidence.com
($500 voucher to travel to LA)
*Completion bonus is awarded if the founder submits the deliverables outlined at the start of the course. Historically about 50% of students receive completion bonuses.
100% 30-Day
Money Back Guarantee
If you go through the program thoughtfully…if you actually watch the lectures, go to study hall, do the exercises, follow the guidance, and you still are not 100% satisfied... I will refund your money.
You just have to send me an email, show me you did the work, and tell me what happened. To clarify, this is not a guarantee that you will raise money (see FAQs).
Three main things
First - I believe in the program. I don't think you'll like it, I think you'll love it. I'm happy to add this guarantee to help founders make a good decision.
Second - the quality of the community is so important. If anyone does not do the work and isn't committed to being a positive member of the community, I want to give them their money back.
Third - You’ll grow tremendously whether or not you raise. I love pushing people to fully engage in fundraise prep because I know the effort is not throwaway work regardless of outcome. You are prepping yourself and your company to be better for investors but the improvement goes beyond just fundraising.
You have 30 days from payment to request a refund (net of costs).
How does it feel to be in FWC?
We take special care to curate the community and experience at FWC. It's something we're very proud of. A few words on how it feels to be a part of FWC...
FAQs
It's unclear when the next FWC cohort will be.
Unfortunately, planning based on another cohort is not a good idea. If you think you will fundraise in the future, doing your preparations sooner will never be wasted time. Your future self will thank you for joining.
Co-founders can be included in the same membership on a case-by-case basis.
Short note: technical co-founders tend to discount the effort that goes into fundraising. They don't understand how lonely, how taxing it is, and how much focus it requires.
The short answer is no.
If you need 25% off to be able to squeeze this into your budget, then you truly can't afford it and I don't want you stretching yourself to join.
All other situations would not be fair to the others.
The money you spend will save you time at the very least and put you on a better trajectory to raise money. Make sure you do the math behind that.
I don’t guarantee people will raise. No one can do that and if anyone does, run.
My responsibility is to give the right information in ways that promote high-end execution
Your responsibility is to take what I teach, respond positively to exercises, and execute to the best of your abilities.
If we both live up to those responsibilities, good things will happen.
This program is not a pay for intros outfit. In fact, through our program you'll realize why those intros would be terrible anyway.
You will likely get intros from the network you build through FWC but they are never guaranteed.
Yup! I spend time in LA, SF, Seattle, Austin, Miami, NYC, and São Paulo. If you're a Unicorn level founder and can make it to those cities, we will coordinate a dinner to meet me and other interesting people in the city to talk about fundraising, startups, or just life in general. If you would rather come to LA, I will provide a travel voucher of $500 to make that happen...
And of course, I pick up the tab!
NEW: A virtual wine tasting option is now available
Hi. I'm your instructor, Jason Yeh.
Fundraising truly sucks. Making it suck less for founders through FWC is so rewarding because I know the struggle well.
As a formal and informal advisor to startups, I've helped companies raise over $250MM in capital. While I was an investor at Greycroft Partners, I evaluated over 1000 pitches and was a part of 50+ investments. Afterwards, I became a founder myself and led fundraises twice. The last was for my company Tape which sold to Hustle in 2020.
Combining those experiences with my love of teaching to help founders has been one of the best experiences of my life. I hope to help you in some small way soon!
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